Mikael Colville-Andersen interviews Susan Stokhof, Bicycle Mayor of Victoria, Canada about the state of affairs for urban cycling in the city, pushback from helmet fanatics and the importance of good design when developing life-sized cities.
]]>Mikael Colville-Andersen interviews Susan Stokhof, Bicycle Mayor of Victoria, Canada about the state of affairs for urban cycling in the city, pushback from helmet fanatics and the importance of good design when developing life-sized cities.
]]>Victoria has a new Bicycle Mayor and she’s already setting some big goals. What does it mean and can other cities like Vancouver learn from this initiative?
Susan Stokhof, @LeVelo_Victoria, @BYCS_org and @WeAreHub weigh in on the subject.
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Bicycle Mayors are the face and voice of cycling progress in cities. Susan plans to accelerate cycling by showing the normalization in it and to elevate it to the rightful position as a legitimate form of transportation.
Her purpose is to spread the message of how cycling positively transforms cities."It's time for our citizens and our city to think beyond the automobile and join the cycling revolution that's spreading across the globe. Building a multi-model city that enhances the places we live, work, and play that deeply impacts our health and wellbeing and shapes our experience of a neighbourhood is a vision that I think everyone can see themselves in".
Susan believes that a Bicycle Mayor needs to be a visionary leader who can help make controversial but progressive decisions that help affect cycling progress in cities. "I think we need to be strong in our convictions and be able to challenge the status quo and never ask for permission to change the world".
Could your city use a Bicycle Mayor? You can connect with Susan in the following ways:
For local information, images, or to book an interview with the Bicycle Mayor contact: Susan Stokhof at BicycleMayorYYJ@gmail.com or through her website: BicycleMayorYYJ
For more information on the global network and downloadable images and logos of BYCS contact: Rafi Friedmann rafi@bycs.org
]]>Cities around the world are implementing purpose-built infrastructure to promote cycling. Victoria has the mildest climate in Canada and moderate topography, it’s the perfect location to experiment and design a city for people.
My purpose is to spread the message of how cycling positively transforms cities. It’s time for our citizens and our city to think beyond the automobile and join the cycling revolution that’s spreading across the globe. Building a multi-modal city that enhances the places we live, work, and play that deeply impacts our health and wellbeing and shapes our experience of a neighbourhood is a vision that I think everyone can see themselves in.
One of my missions as the Bicycle Mayor will be to normalize cycling in a region where sport and recreation cycling is the norm. To elevate cycling, as a normal everyday activity that millions of people partake in every single day will form the cornerstone of the work I want to accomplish over the next two years.
Taking ourselves out of the car bubble and into the streets as cyclists and pedestrians allows for a stronger connection between citizens.
I believe that cycling can touch people's lives in the most profound ways by the way we interact with each other and our environment. Taking ourselves out of the car bubble and into the streets as cyclists and pedestrians allows for a stronger connection between citizens. The social consequence of a normalized cycling culture builds trust and confidence and permeates every aspect of social life. Cities around the world are implementing purpose-built infrastructure to promote cycling and I believe we can build on the good work that has already started in our city.
The social consequence of a normalized cycling culture builds trust and confidence and permeates every aspect of social life.
One of the obstacles I’m facing at the moment is reaching out to the identified 60% of would-be cyclists. We need to hear their voices and have them be represented at the planning table. The more people we have on bicycles riding in our city streets the more urgent it will become to focus efforts on protected bicycle infrastructure. Connecting with them is something that I feel is important and something I will be focusing on.
An important aspect of creating a healthy city is that the city is build with children in mind. Ten per cent of the world’s school-aged children are estimated to be carrying excess body fat, with an increased risk for developing chronic disease. There are many studies that show that movement before and after school helps children to learn better and stay healthy. I would like to work with the local partners on a campaign to get more children cycling in a safe and independent way with the aim of ensuring better accessibility to schools. It’s a lofty goal worth pursuing.
Another obstacle I see is in relation to media and messaging (how we visualize and speak), about cycling and what it can mean for a city and its citizens. Marketing and media messaging remains a relatively underutilized planning tool and several studies have noted the potential value in marketing as an instrument to normalize cycling (utility), to increase bicycle use and to promote cycling policies. This is something I believe is critical to the work I want to accomplish and improve on.
My next step is to reach out to the good folks at City Hall and start conversations where we can collaborate on initiatives. With the goal of stimulating cycling and showing the normalization in it; we have plans for storytelling events where we’ll share personal and inspiring stories relating to the power the bicycle has in creating livable cities. It’s really a 21st century tool to unlocking healthier, happier and more human-centric cities. Place-making activities and pop-up events are where we will have another opportunity to engage with the public and local advocacy groups. We want to know what kind of livable city they want to live in, their desires and how we can experiment through place-making to encourage people to follow their dreams.
Well, I think other North American cities are facing similar issues with regard to sport and commuter cycling as being the norm. It’s reaching out to the larger group of would-be cyclists and getting them to show up at events and to make a big noise for separated infrastructure, it’s going to get things moving along a lot faster.
If we use Amsterdam as the role model for this approach, it took a number of decisive events for Amsterdam to succeed in becoming the bicycle capital of the world. It was fierce activism (public outcry), social change (1970’s oil crisis), and strong political will to take the first steps in becoming a truly cycling city. It didn’t happen overnight in Amsterdam and it won’t in our cities either. We’re in this for the long haul.
One of the most important lessons I brought home with me from my studies abroad at the University of Amsterdam is that it’s the people moving through the streets that matter most, not moving automobiles. The safety of the streets in the Netherlands is set up for people. The social consequences of a normalized cycling culture are far reaching and we think it builds trust and confidence and permeates every aspect of social life.
Rush hour in Amsterdam from Susan Stokhof, Le Vélo Victoria on Vimeo.
Increasing cycling in cities helps address systemic challenges around pollution, resource use, waste, health and social cohesion. Cycling is more than transportation. It is transformation. In all our work, we always ask: ‘Where can the bicycle take us?’
What happens to a society when they interact with one another everyday on their commute? What does pulling people out of the car bubble and into the street as cyclists & pedestrians do to a sense of community? The social consequences of a normalized cycling culture are far reaching. We think it builds trust & confidence & permeates every aspect of social life.
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What happens to a society when they interact with one another everyday on their commute? What does pulling people out of the car bubble and into the street as cyclists & pedestrians do to a sense of community? The social consequences of a normalized cycling culture are far reaching. We think it builds trust and confidence and permeates every aspect of social life.
This is my husband heading to work; he has a 10km ride ahead of him. This is the application of normalization in practice – no spandex or funny gear and his choice of transport did not affect how he wanted to dress for the day.
He understands the importance of a normalized cycling culture; not only is it a comfortable way to ride a bicycle but it helps to create safety in the streets by encouraging others to hop on their bikes, dress for their day, not the ride. It’s the urban aspect of cycling that matters over sport when seeking to create a normalized cycling culture.
In the Netherlands (NL) people come first in the street hierarchy and the car is the guest. People are not forced into wearing safety gear and helmets to keep themselves ‘safe’ from people driving cars. The streets are designed for the safety and convenience of people, not car traffic. Therefore, the application of ‘safety gear’ becomes non-existent.
Forced application of helmet use & safety gear while cycling is a sign of a government who failed to provide proper separated infrastructure and is typical of a nation that worships car ownership and use, over the safety of people. Harsh words of reality, I know.
Signs of a mature cycling city offer all different kinds of mobility choices for moving about your day. In The Netherlands, the secret to Dutch cycling is the first km (after you leave your home) bike ride or walk to the train. It’s the secret sauce that binds the mobility chain together and makes different modes of transport and longer distances possible. This allows for increased interdependence across larger distances and the ability to leave the car at home.
Cycling in The Netherlands is an egalitarian act, everyone does it from the King, Prime minister, children, office workers, priests, university students, lawyers, moms and their babies; they all ride a bicycle to the places they need to go. Using the bicycle to go to the train station, a bus stop, or a tram to go farther happens at all levels; there is no class distinction in their transportation choices.
'The Dutch don't show off their wealth and social ostentation has been ostracized and being normal is rewarded. Cycling in The Netherlands is a way of showing off by not showing off; despite all your wealth we are all still 'gewoon' (normal)'.~ Giselende Kuipers
Of course, it goes without saying, that many Dutch citizens' own vehicles but, the difference between this Dutch cycling nation and the North American car culture is that the Dutch don't define themselves by the car they drive. They also don’t just hop in it to be seen because driving isn’t always the best way to get around. They don't drive their car 2 blocks to the grocery store they just hop on a bike – even in the rain and they most certainly do not drive their car 5km to get to work.
Walking out their door they have public transportation choices and consider where they need to go and the best way to get there. It’s these choices that make a city flow and keep its citizens healthy.
Super urbanization is unfriendly to cyclists and pedestrians and determines what transportation is focused on in cities. The normalization of car culture has resulted in constant care and feeding, in terms of continued investment in street maintenance. In a car-orientated infrastructure, whether planners know it or not, discourages other forms of transportation. This car dominance has enormous implications for how cities are planned, built, and experienced through the eyes of its citizens. Cities should be built for people, our most vulnerable who walk, cycle, and roll around on our city streets and sidewalks.
I recently discovered that in Victoria, one person every week is hit by someone driving a car. Every week! This fact is so unbelievably shocking to me I don't even know where to begin. What we need to do is so very clear. Speed is the enemy of safety. There must be equity in moving people and traffic through and around city streets that provides our most vulnerable safe passage, always and never at the expense of a human life.
One of the most important lessons I brought home with me from my studies abroad at the University of Amsterdam is that it’s the people moving through the streets that matter most, not moving automobiles. The safety of the streets in The Netherlands is set up for people. The social consequences of a normalized cycling culture are far reaching and we think it builds trust and confidence and permeates every aspect of social life. So why is this such a difficult concept to grasp? Shouldn’t life itself be a social value we all care most about?
If we use Amsterdam as the role model for this approach, it took a number of decisive events for Amsterdam to succeed in becoming the bicycle capital of the world. It was fierce activism (public outcry), social change (1970’s oil crisis), and strong political will to take the first steps in becoming a true cycling city. It didn't happen overnight in Amsterdam and it won’t in our cities either. We all have to be committed and in it for the long haul.
We need to be open to elegant solutions that focus on people, urban vitality, and on livability in order to navigate through and accommodate the mobility needs of the 10,000 people expected to move into our city in the next decade.
How are we designing Victoria to optimize a mobility network that cares for our safety in the streets and our future health? This is the urgency we are facing.
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There is a dance that has a cadence where everyone understands the movements and the pace. As I ride through busy streets in bicycle rush-hour, cyclists keep to their cadence and move through each other. I feel happy, accomplished, messy, slow, confused, humbled, heart racing, relaxed, perplexed, in this chaotic mess that is was home for 7 weeks.
Cycling in Amsterdam was transformational. There is a peace within me now that I’ve never experienced before. I traveled in very high cycling volumes and made negotiations with the people around me Amsterdam every day.
In this video cyclists elegantly move through each other and only occasionally is it interrupted by a few cars and an impatient scooter driver.
Here, the car is a guest. The drivers are very careful driving around cyclists. This is the way it should be everywhere. Cyclists and pedestrians are the streets most vulnerable and should also be the most comfortable manoeuvering through the streets. The Dutch have their priorities right. Now it's time for the rest of the world to catch up.
This lovely video came from http://schlijper.nl/
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The real and most important reason for the Dutch national habitus is that there has always been a bicycle culture. The bicycle has been a main means of transportation for the Dutch since the 1940’s. The Dutch don’t show off their wealth, social ostentation has been ostracized. Cycling is and was for everyone; rich, poor, and yes, even the Dutch royalty ride bicycles. Riding your bicycle shows that you are ‘normal’. Cycling in the Netherlands is a way of showing off by not showing off, despite all your wealth. In the Netherlands, you never quite know whom you may be cycling side by side with, as the Netherlands is an egalitarian society and one to aspire.
Cycling becomes a part of yourself and you just don't think about it.
Consider how the Dutch kept their cycling history alive when other countries couldn’t. It would take a series of important events, when put into motion; would create the Amsterdam we know today.
To understand why the Dutch cycle we first must understand their past to understand the present.
In the 1960’s and 1970’s, urbanization slowly started to take over. Road networks and highways were being built across the country. With the increase of the motorized traffic, cycling was under severe threat of being expelled from Dutch cities. Only thanks to fierce activism and a number of decisive events would Amsterdam succeed in becoming the bicycle capital of the world.
Amsterdam was heavily dilapidated during World War II occupation. The Netherlands was changing, the Dutch cycling culture was at risk and urbanization of highways and car parks slowly started to take over the streets that were once occupied by the people who live there.
The Dutch started following the American example of ‘city forming’. This meant space for cars, offices, services and for the university within the city core. City planners approved expressways through the city centres to allow for more traffic and the residential neighbourhoods were to be pushed outside of the city centres.
In Amsterdam, demolition crews began clearing large spots in historic neighbourhoods. The Nieuwmarkt was the target for the new metro line and a super-highway. This historical neighbourhood was heavily dilapidated during WWII. With a lack of maintenance of the buildings those that could, moved out, and this left only the poor and elderly to remain.
The Nieuwmarkt was a forgotten neighbourhood, filled with abandoned buildings, ripe for demolition; at least this was the view of the municipality of Amsterdam. Eleven historical buildings were demolished, canals were filled in to accommodate the urbanization machine and to build an inner city highway. These plans were met with a fierce resistance. Inhabitants of these buildings refused to leave voluntarily and this lead to heavy rioting. It was a battle for the Nieuwmarkt neighbourhood, it was a fight for a livable city.
Watch the video below and be prepared to be moved.
AndereTijden4 converted from marco te brommelstroet on Vimeo.
At the same time, there was a heritage-movement emerging against the demolition of monuments in the Nieuwmarkt and in Amsterdam, as a whole. Huis Pinto was so important to acquire because it stood right in the middle of the planned traffic connection through the Antoniesbreestraat (St. Anthony's Broad Street). This was the turning point. Preserving and restoring Huis Pinto would make building the road through the Nieuwmarkt impossible; this battle was won. In 1972 the historical neighbourhood of the Nieuwmarkt was no longer in consideration for a new inner city superhighway.
Still of Huis Pinto, Amsterdam AndereTijden4 converted from marco te brommelstroet on Vimeo.
The heavy rioting still lingered in the Nieuwmarkt against the construction of the new metro line. It was a painful battle that ended in 1975 at the hands of 800 police officers.
Still of 800 police imposing themselves on the protesters in the Nieuwmarkt AndereTijden4 converted from marco te brommelstroet on Vimeo.
Against the wishes of the resistance the new metro line was built (it’s there today) and the Nieuwmarkt neighbourhood was also rebuilt. The historical neighbourhood of the Nieuwmarkt is now one of the most expensive neighbourhoods in Amsterdam.
In the 1960’s and 1970’s, with the growing number of cars and their huge traffic flows, they slowly but surely began to take over the streets.
1970's: The children needed their bicycles to ride to school. Parents wanted safe infrastructure for their children.
In 1971 traffic deaths had grown to a staggering 3,300 deaths and most troubling was the 400 children also killed in traffic accidents that year. This tragic loss led to protests and the most famous “stop de kindermoord” (stop the child murder) demonstrations. Its members held bicycle demonstrations and organized open streets where children were allowed to play safely.
Eventually, stop de kindermoord became subsidized by the Dutch government. The intolerable amount of deaths was a real concern for Dutch politicians who were becoming aware of the many advantages of cycling.
The 1973 oil crisis was another event that affected the way the Dutch interacted with the cars they were driving. It quadrupled the price of oil and the Dutch prime minister Den Uyl made a plea to its citizens to adapt to a new lifestyle, to get serious about saving energy. The Dutch government then proclaimed a series of car-free Sundays (now being adopted across the globe). During these car-free days, the streets began to fill with children playing on the deserted motorways and people were suddenly reminded of what life was like before urbanization of the car.
Without knowing it, the people who participated in these counter-movements, along with their fierce resistance to protect the historical qualities of the city, stopped the urbanization of highways and contributed to the Amsterdam we know today; a happy, liveable city. Politicians finally realized the importance the bicycle had on society. Land use policies were created that banned big box retail and the creation of large car parks from the Netherlands. This had an effect on the rest of the country and small-scale retail and grocery stores started to pop up in every neighbourhood making the most basic household items to be found by foot or by bicycle, but most importantly, this movement resulted in guest status for the cars and changed the face of a Nation.
If you ever want to understand why the Dutch cycle and how Amsterdam became Amsterdam as you know it today, and to which many cities aspire, understanding these moments are key.
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UPDATE: All purchases made between May 28th and July 8th will be processed for delivery starting on July 9th and should be at your door by the end of the week. Thank you so much for your patience during this time. You ROCK!
This coming summer, 2018, I am going to The Netherlands where I will immerse myself in the Dutch lifestyle and experience true urban cycling in a city that embraces people and place.
Well, we're going on vacation and during this time we are not able to ship your products to you. To thank you for your patience, we are offering you FREE SHIPPING during this time (May 29th to July 9th). All orders will be processed the week of July 9th.
Use code: Amsterdam at time of checkout
Specifically, I will be attending a 3-week program at the University of Amsterdam's summer program, Planning the Cycling City. This is a graduate-level program that will unravel urban cycling from a critical and interdisciplinary perspective. Drawing on historical and current events, engage with top Dutch and international experts and leaders; as a student, I’ll learn a host of essential skills that support meaningful understanding of developing and fostering of cycling cities.
]]>]]>Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. ~ Margaret Meed
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. ~ Margaret Meed
In 2013 I started writing about cycling, based on the belief that it could be better, better in terms how and where we ride, the clothing that we wear and the accessories we use that help us move round the city in the most comfortable way. I believe that cycling can touch people's lives in the most profound ways, by the way we interacting with each other and our environment.
I am honoured to be able to share with you the stories around the humble bicycle that help to shape our future for the good. I also believe that conversations around advocacy needs more female energy to remind us of the values in cycling: social inclusion on the bike and off, and in discussions affecting the design of cities for people.
Cycling brings connection, a basic human emotion we all crave. For me the bicycle represents everything that a livable city should be: free, safe, uncompromising and designed for living.⠀
Today that belief is stronger than ever. That's why I am honoured to be able to share with you the stories around the humble bicycle that help to shape our future for the good. I also believe that conversations around advocacy needs more female energy to remind us of the values in cycling: social inclusion on the bike and off, and in discussions affecting the design of cities for people.
This is one of the reasons I’m so passionate about cycling and it’s what’s bringing me to the Netherlands this summer. I’ll be participating in the summer program ‘Planning the Cycling City’ at the University of Amsterdam where I'll immerse myself in the Dutch lifestyle. I expect this experience will allow me to better inform my stories on urban cycling and provide me with the opportunity to bring new skills back to Victoria. I’ll also share glimpses of my life over these 3 weeks on my social media channels to show what it’s like being in Amsterdam. You can read more about my trip by clicking reading here: Le Vélo explores cycling in the Netherlands.
]]>What if you could affect change in the neighbourhood you live in? What if your voice made a difference when planning a multi-modal city that could enhance the places you live, work and play that deeply impact your health and wellbeing? Planning and design decisions are important, as the built environment influences how we move around a city and facilitate social interactions that help to shape our experience of a neighbourhood.
This coming summer, 2018, I am going to The Netherlands where I will immerse myself in the Dutch lifestyle and experience true urban cycling in a city that embraces people and place. Specifically, I will be attending a 3-week program at the University of Amsterdam's summer program, Planning the Cycling City. This is a graduate-level program that will unravel urban cycling from a critical and interdisciplinary perspective. Drawing on historical and current events, engage with top Dutch and international experts and leaders; as a student, I’ll learn a host of essential skills that support meaningful understanding of developing and fostering of cycling cities.
My intention is to present my findings in Victoria (venue to be determined) in the fall of 2018 with invitations to our Mayor, local politicians, the general public and cycling enthusiasts alike. The goal of the presentation is to encourage and empower citizens to become advocates for change and active voices in the conversations affecting planning and design decisions that enhance the places we live, work, and play that deeply impact our health and well-being. Good design and interesting streetscapes can improve the bike and walk-ability of our cityscape and help shape our experience of a neighbourhood. I look forward to offering this presentation so I can share what it’s like to truly be a cycling city. “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has”. ~ Margaret Meed
Travelling is an incredibly rewarding experience, but also requires a large investment. I am personally paying for my travel costs to The Netherlands. The money I raise through this campaign will help support the costs of the summer course at the University of Amsterdam, “Planning the Cycling City;” and for accommodations during these 3 weeks, for a total of $3200.00 CAD. With your help, it will make this opportunity possible and take the stress out of the process, so I can really focus on the educational experience ahead.
If you see the value in what we are doing, we would love it if you would contribute to our FundRazr campaign. Just click on the photo above and find a donation about that suites you best. Everything counts.
Planning the cycling city from Susan Stokhof, Le Vélo Victoria on Vimeo.
I am happy and very grateful for any contribution, no matter how small, to make this experience possible. I’ve put together six different perks to thank donors for their support, and I look forward to sharing my day-to-day on social media with all the people who help. And I thank everyone who helps bring this story to life!
Attending this program at the University of Amsterdam and sharing this experience will allow me to better inform my stories on urban cycling and provide me with the opportunity to bring new skills back to Victoria. I’ll also share glimpses of my life over these 3 weeks on my social media channels to show what it’s like being in Amsterdam.
Learning from the world’s leading cycling city, Amsterdam, and understanding how to apply Dutch urban cycling principles and practices, as a starting point of reference, and the transferability to our local context is the desired objective. Sharing lessons learned from the University of Amsterdam’s summer program will be used to inspire our peers with what is achievable, is the goal.
When planning a multi-modal city, planning and design decisions are important, as the built environment influences how we move around a city and facilitate social interactions that help to shape our experience of a neighbourhood. We all benefit from our natural surroundings; nature is good for us. However, our urban environment is equally important to our health and wellbeing. Good design and interesting streetscapes can improve the bike-ability and walk-ability of our cityscape, enabling people to leave their cars at home more often. Proper planning can create spaces that engender a sense of community and place and provide opportunities to celebrate and gather, fostering connection and belonging. In short: Urban design and spaces connecting people and place by all means of transport Matter.
For all backers: I will be in the Netherlands until Mid July. I will send your gifts when I return to Canada. You can expect your gifts to be delivered at the end of July. I will keep you informed as gifts are mailed out. Many thanks.
A heartfelt thank you to everyone who helps bring this story to life.
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As a solo-entrepreneur, running a classic European bicycle accessory lifestyle brand for Le Vélo Victoria, I built the brand on the idea that cycling isn't just for sport but a normal everyday activity; just as it was in the beginning. My focus is on urban cycling as a form of transportation. Over the years I’ve enjoyed not only sharing stylish ways to ride a bicycle by showing how I personally move about the city using my bicycle as my main mode of transportation, but also sharing compelling stories and interviews with people that are shaping our cities for the better and in the most creative ways.
Our website presents powerful, rarely seen images of bicycle normalcy, in a region where sport and recreational cycling reign supreme. We've been promoting a lifestyle we want to see that develops a greater sense of community and connectedness to our surroundings.
The more people buy into the idea that cycling is a normal everyday activity that millions partake in every single day the more likely we are to design urban spaces that connect people with place. I want to take people on a journey where sharing stories helps them to see how cycling can be a part of their daily lives and the first mode of transport they consider. I believe that we need to be the change we want to see.
Bicycle Mayor of Amsterdam: What does the world need more or less of? Anna Luten: "More empathy and people who think of their environment and the impact they have on it instead of only thinking of themselves. We need to stay connected to each other."
I also believe cities can learn from one another and I’m most interested in exploring urban cycling from a Dutch perspective; how they developed and fostered a cycling city (country) from a historical and current standpoint. How they use policy, infrastructure, planning, and culture within the context of urban cycling in the Netherlands.
This coming summer, 2018, I am going to The Netherlands where I will immerse myself in the Dutch lifestyle and experience true urban cycling in the city of bikes (Amsterdam) that embraces people and place. Specifically, I will be attending a 3-week program at the University of Amsterdam (waiting confirmation of acceptance). This is a graduate-level program that will unravel urban cycling from a critical and interdisciplinary perspective. Drawing on historical and current events, engage with top Dutch and international experts and leaders; as a student I’ll learn a host of essential skills that support meaningful understanding, developing and fostering of cycling cities.
My intention is to present my findings in Victoria (venue to be determined) in the fall of 2018 to our local public authorities, the general public and cycling enthusiasts alike. Learning from the world’s leading cycling city, Amsterdam, and understanding how to apply Dutch urban cycling principles and practices as a starting point of reference and the transferability to our local context, is the desired objective of this presentation.
Having meaningful discussions and sharing lessons learned at the University of Amsterdam to inspire my peers with what is achievable is a major goal and reason for attending this program.
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has”. ~ Margaret Meed
This experience will allow me to better inform my stories on urban cycling and provide you with better written articles so that you (my readers) are better informed and can go out into your own communities and begin conversations with friends, colleagues, and local authorities that help to enhance the places you live, work and play that deeply impact your health and well-being. Planning and design decisions are important, as the built environment influences how we move around a city and facilitate social interactions that help to shape our experience of a neighbourhood.
I look forward to offering this presentation where I can share what it’s like to truly be a cycling city.
Drawing on my experience I’ll also share glimpses of my life during these 3 weeks over on my social media channels to show what it’s like cycling in Amsterdam. You can connect with me here on Instagram, Twitter and Facebook.
Thank you so much for reading and contributing in the comments section below, we love hearing from our readers. Your voice and support make our community utterly magical.
Until next time.
"It just takes some time and the right attitude to change the way we look at our infrastructure and at cycling in general. We need to start to see [Biking] as something normal, which you can do on a daily basis." ~ Anna Luten, World's First Bicycle Mayor (Amsterdam)
]]>Offer ends Dec 24 11:59pm PST
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Shopping for the perfect gift that's as unique and modern as cyclists in your life, but not sure what pieces they'll love the most? Give the gift of choice with a Le Vèlo gift card.
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If you want to see our line of classic European handbags & panniers in person, we'll be at the Sea Cider Farm & Ciderhouse on December 16th, 11 to 5pm. Details inside.
]]>I'm preparing for the holidays and we've got a Christmas pop-up at the Sea Cider Farm & Ciderhouse on December 16th. At the Picot Holiday Market. You'll find us along with a collection of lovely local vendors. Join us won't you? Ciderhouse is located at the 2487 Mt St Michael Rd, Saanichton
The pop-up is a great opportunity to discover our line of classic European handbags & panniers in person.
If you're not sure what to get the cyclist in your life, gift cards are always a great idea. Give the gift of choice this holiday season. Click on the package and it will take you to the Gift Cards.
We're also preparing for the holiday gift giving season and we want to make sure your orders are shipped for you and your loved ones in time. Please keep these dates in mind as you prepare for your Christmas shopping list. We ship your parcels with Expresspost.⠀
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We need a few days in advance to pack up your parcel. Order by Dec. 21st and we'll make sure your gift is delivered to your destination by December 23rd. (Victoria area only). Pick-ups can be arranged. Just include a note to us at time of checkout and we'll get back to you to discuss the details.
Parcel shipped by December 20th.
Parcel shipped by December 16th
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Everything we do has always been to show what’s possible when you design a lifestyle around the bicycle. We’re all about expressing your cycle fashion while moving in and around the urban landscape in the most comfortable way. A bonus is the community you discover that you just won’t find while sitting behind the driving wheel.
Let me take you back to your childhood. Can you remember the first day you rode your bicycle without any help? I sure do. I remember how free and independent I felt. I also remember not wearing a helmet and I definitely didn't wear spandex. I'd like you to feel this free again. Follow these 3 steps and you can enjoy riding your bicycle they way you did when you were young and free.
Dress for your day, a little bit of rain is okay. Personally, I would rather get a wee bit wet on my ride into the office then wear spandex. There are so many nice products available for you to ride your bike in the rain that really do a great job at keeping you dry. It may be worth your while to check them out.
If your trip is 10km or under it is totally possible to dress for your day. We get into the details more fully below. As you warm up you may want to remove layers. Having the right bag or pannier can make all the difference in the way you travel. Choosing a bag that's really made for life's movement, transporting you from your bike, into the office, a quick meeting up town, then drinks at the new bistro. is urban cycling at its finest.
Let's break this down a bit more for you.
We'd love to hear how you're doing with your urban cycling journey? Have you uncovered any obstacles that you just can't overcome?
Leave a comment below and let me know.
Especially for today's post, if you have any cyclists in your life who could use a little simplicity when it comes to what to wear when riding a bicycle, share this post. We also have this post on 'How to ride your bike every day' that you also may love to read.
Happy Cycling!
XO
Susan
]]>Christmas in the City | Delivery Deadlines for local, Canada & USA Customers
To ensure that your gifts arrive in time we recommend that you keep these dates in mind. Start your shopping now!
To ensure that your gifts arrive in time we recommend that you keep these dates in mind. Start your shopping now! Click a photo and you can start shopping our Bags and Panniers, our best sellers!
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Shopping should be fun, enjoyable and most of all easy - we get it. That’s why we’ve launched our personalized shopper program, available to everyone with our compliments + we’ll include free gift wrapping and a card with a personalized message. This is the ultimate way to get the perfect gift for the cyclist in your life.
Cool weather, pumpkin spice lattes, or a glass of your favourite vino in front of the fireplace; yes the holiday shopping season is here!
Shopping should be fun, enjoyable and most of all easy - we get it. That’s why we’ve launched our personalized shopper program, available to everyone with our compliments + we’ll include free gift wrapping and a card with a personalized message. This is the ultimate way to get the perfect gift for the cyclist in your life.
We’re here to make the decision-making process of gift-giving easier, so that you can spend more time doing the things you love. Like spending time with family and friends. Think of us as Santa’s little helper.
So how does the Personalized Shopper Program work? 🎁
It’s simple, either come to one of our pop-ups at HQ (check calendar dates here) and speak with one of our specialists. We’ll as you a few great questions about your personal shopping needs and help you find something perfect. Can’t make it out during our pop-up hours or need one on one time. No problem, just make an appointment with us at personalshopper@levelovictoria.co for a time that works for you.
Don’t live in our city... you can send us an email at personalshopper@levelovictoria.co and a specialist from our team will get in touch with you and we’ll recommend a selection of perfect gifts for you to choose from.
Whatever the scenario - we’ve got you, seven days a week and always free. Let us take the stress out of the holiday season.
This Christmas, sit back, sip on some eggnog (don’t forget the rum), and know that we’ve got you covered.
To schedule your complimentary appointment email us at personalshopper@levelovictoria.co.
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If you enjoy urban cycling and the culture that goes with it, be sure to get your free copy of our Quarterly Urban Cycling Magazine. It's new and we want to share it with you.
URBAN CYCLING: A Story for change is our first edition of the e-Magazine!
Here's what people are saying about our magazine:
Amsterdam Cycle Chic (@Amsterdamcyclechic) "Love the new zine!! 👍❤️👏 🚲"
Jacqui from Australia: "Congratulations Susan, I saved your little mag to my desktop for when I had time to appreciate it. I just did and loved reading and seeing your face. I look forward to the next one".
This magazine is about changing the status quo. We believe that you don't have to wear spandex when you ride a bicycle, because cycling isn't just for sport. We're providing an inside look at cycling normalcy and tips and tricks to help you let go of the spandex and get on your bikes riding in style; your style, whatever that may be.
Get your free copy. All you have to do is sign-up to our newsletter! Join hundreds of others who enjoy sharing the love of cycling and we'll email you your PDF copy, it's that simple.
Riding our city bikes is also the only way I can get Laszlo to ride at my speed. Both of these bikes run on human power and 3 gears. 🚲 (I wish someone would create an emoji with a step through city bike). Long distance cycling, forget it, he's so fast I could never keep up. Tour cycling is a bit different, he still kicks my butt, but he's there when it counts and I'm okay with that. Happy Cycling!
So What are you waiting for? Sign-up to our newsletter and get your first copy of our new Urban Cycling Magazine: A Story for Change #CarsAreSoYesterday
]]>We're bringing sexy back to cycling and we want to take you on a journey that begins with cycling normalcy, no spandex or funny gear. Watch our video and discover why Susan started Le Vélo Victoria.
Let's get into it.
]]>Susan believes that you don't have to wear spandex when riding a bicycle.
Just another lover of urban cycling. Susan believes that you don't have to wear spandex when riding a bicycle, because cycling isn't just for sport. We're brining sexy back to cycling and we want to take you on a journey that begins with cycling normalcy, no spandex or funny gear. We'll share our favourite tips and tricks to help you let go of the spandex and get on your bikes riding in style; your style, whatever that may be.
The Story of Le Vélo Victoria from Susan Stokhof, Le Vélo Victoria on Vimeo.
We think the heart of urban cycling is a desire to be part of a community, but not just of like-minded people, but a community that embraces freedom, values sleepy streets and local cafés where friends and family meet on weekends for get-togethers. It's about getting back to a slower time and pace... And so much more.
Providing elegant solutions for everyday cycling challenges. To read more take a look at Our Story.
]]>Today I had a lovely conversation with a woman who was wondering how she could ride her bike to work? " Should I carry my work clothes with me," she says.
I asked her how long her ride to work would be and it turns out to be maybe 20 minutes. I suggested that she just dress for her destination. She thought that was a novel idea but wondered about sweating in her favourite blouse. I just said slow down. 😊 It's not a race to get from your home to work, the café, grocery shopping, dinner (insert your favourite place to ride), riding your bike is about the destination and the journey. Leave enough time to get to where you want to go and enjoy the ride.
Cycling is a normal activity that millions of people partake in every single day. Take it from the Dutch who know this very well and make the bicycle their first transportation mode of choice. The main reason; it's the fastest and most economical way of traveling around the city.
The more people buy into the idea that cycling as a normal activity that millions of people partake in every single day, the more likely we are to build better bicycle infrastructure here. I believe we need to be the change we want to see. So now you know the secret of every person who rides a bicycle in Europe as a mode of transportation. They just do it!
Inspire others and show us how you dress for your destination!! Tag us with your photos on our Instagram page with #CarsAreSoYesterday. Thanks for sharing.
]]>Questions and comments we get asked on a regular basis revolve around imaginary and real barriers to cycling.
We also understand that these barriers to cycling may stop people from giving it a try. We want to see more people out and about riding their bikes more often, with the hope that our Cycling Myths Uncovered will shed some new light on ways to get our on your bike. Did we miss any? I'm sure we did; share your top cycling myths with us, we'd love to hear them!
Quick list:
Full details below
Cycling Myth #1 | You can't wear a suit while cycling: A while back we were asked what's a guy supposed to do about his clothes when he rides around to work? The answer is simple: Just do it! It is possible to travel this distance in a suit. The Dutch know this very well. The trick is to keep a moderate pace but not too fast to make yourself overheat. Slow your pace and allow extra time to get to your destination. And enjoy the ride.
Pro Tip: You can also remove your suit jacket, turn it inside out and fold one shoulder into the other, then fold the jacket in half (at this point the jacket should still be inside out so the inner liner is showing) and slide it into your pannier. This will avoid wrinkles in your jacket.
Cycling Myth #2 | Cycling and high heels don't mix: We're dreaming of warmer days and open-toed shoes. Did you know that it's easier to cycle in heels then walk in heels? Riding my bicycle to the office, wearing my favourite high heels, saves my feet and makes the difference between wearing them for the day or the morning.
Photo credit: Amsterdam Cycle Chic
Cycling Myth #3 | Cycling isn't for everyone: Cycling is a normal activity that millions of people partake in every single day. Life's too short to wear spandex for a simple ride to work, a coffee date or dropping the kids off at school. Dress for your destination, ride your way and enjoy the ride.
Cycling Myth #4 | You must ride everywhere like a speed demon while on bike: Ride your way! Simple right. We see so many riders in our city that wear spandex every single time they get on their bike, no matter the destination or the weather. We want to bring sexy back to cycling in Victoria. Spread the word, slow down, enjoy the ride and dress how you like. No need to follow the masses, just be yourself.
Cycling Myth #5 | You must wear unflattering rain wear while riding your bicycle: No spandex, no utilitarian rain gear necessary; just a brilliant fashionable and functional rain cape will get you through your day.
Interesting fact | Did you know that in Amsterdam you will not find people wearing spandex and utilitarian rain gear while on their bikes unless they are out on a training ride. Let's ride like the pros and look brilliant while on your bike.
Cycling Myth #6 | Cycling requires a special bike: Ride what suits you. | Ride what you like. | Just ride!
Cycling Myth #7 | Cycling with young children is just too hard: Choose a proper set up that works for you and see how you connect with your kids and the world around you. Take it from the Dutch who have been doing this for a very, very long time. Another side benefit is legs for days.
Photo credit: Amsterdam Cycle Chic
Cycling Myth #8 | People on bikes must use cycle tracks and cycle lanes: So cycle tracks are separated bicycle lanes from traffic and cycle lanes are painted lines on the road. People on bikes are not obliged to use either. Some cycle lanes are not suitable - too narrow. Same goes for cycle tracks. They need to be built with cycling in mind and ease of use. If it's not practicable then people on bikes will not use it.
Cycling Myth #9 | People on bikes should ride as close to the right side of the road as possible: CLAIM YOUR SPACE on the road and keep yourself safe!
Cycling Myth #10 | Cycling: People on bikes are reckless hooligans who jump red lights and break rules. ( we'll talk more about rule breakers in a future post) | need we say more?
Cycling Myth #11 | Riding a bike is a hipster thing: Cycling is for everyone and all ages and abilities. My husbands parents live in the Netherlands, they are in the mid 70's/80's and they ride their bikes everyday. In fact, they also tour cycle and carry their own gear while traveling. There's nothing like a good map, good company and the open road.
Cycling Myth #12 | Mandatory helmet use will increase safety and encourage new riders: Cycling is a product of culture, proper infrastructure, and fair distribution of city space.
Cycling Myth #13 | Cycling : I must wear safety vests while on bike.. Being seen isn't about what you're wearing - it's about being aware of your surroundings, looking over your shoulder, proper positioning on the road and making eye contact with people in cars and people on bikes...
Cycling Myth #14 | Lights - Back lights can be white: Yes, it's important to be seen at night, there's no question about that. Here's the thing... The other night I saw someone on a bike, he had a white flashing strobe light on the back of his bicycle.
THE EFFECT: Like a moth to the light, go the eyes of people driving cars, directly to the flashing strobe and they drive closer to the light.
In our opinion, white strobe lights should not be used in back of bikes (the front for that matter either), not only can it cause blind spots for people driving cars but also to the person cycling behind you. It's just a bad situation for everyone involved. Being aware of your surroundings and how your actions affect others is paramount to safe cycling.
Share your cycling myths: We want to see more people out and about riding their bikes more often, with the hope that our Cycling Myths Uncovered will shed some new light on ways to get our on your bike. Did we miss any? I'm sure we did; share your top cycling myths with us, we'd love to hear them!
]]>He says, "he's not that into gifts, I really don't need anything" but you know the truth. In fact, you know him better than he knows himself. You've got his style down to a tee; masculine and urban. He likes woodgrain, sleek and stylish ways to carry his stuff and appreciates the feel and smell of fine leather. This Valentine's Day, treat the true gentleman of your life to the things he'll go crazy for.
Your love is unique, your gifts should be too!
]]>He says "he's not that into gifts, I really don't need anything" but you know the truth. In fact, you know him better than he knows himself. You've got his style down to a tee; masculine and urban. He likes woodgrain, sleek and stylish ways to carry his stuff and appreciates the feel and smell of fine leather. This Valentine's Day, treat the true gentleman of your life to the things he'll go crazy for.
Your love is unique, your gifts should be too!
Two really simple, sleek, and affordable, items made for the bike accessories with a cool factor build right in.
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Find the Valentine's Day Gifts she won't expect. Let get into it.
]]>She's a one-of-a-kind girl, and run-of-the-mill flowers and chocolates just won't cut it. She's got style and flair, and taste for the finer things in life. She wants to look stylish on her bicycle and that includes the bags and panniers she uses to store her personal items. It might just be time to reinvent Valentine's Day.
We've created this list with the stylish cyclist in mind.
Choosing to ride your bicycle everyday is a commitment and arriving wet at the office is not fun. She wants to arrive at work dry, and we're not talking about wearing spandex; sure, there's a time and place for it but for her riding into work isn't it. Our rain capes are a rainy day game changer. Choose the colour and pattern that best catches your eye. Hint: some of our customers like her rain cape to match her bicycle. Click on our photo to shop our collection of rain capes.
Can you think of a more elegant way for her to carry her laptop? Off the bike the attachment hooks are cleverly hidden behind a secret zippered pocket. No one will ever know that it was made for the back of her bicycle. Our Dream bag is large enough to hold her 13" laptop and the rest of her daily essentials.
What we know is that she wants to arrive at her destination with a bag or a pannier that doesn't look like it just came off the back of a bicycle. This stunning red leather briefcase is built for the urban rider. It's a stylishly handsome pannier that can carry all the things that are important to get her through her day. It's also light weight and easy to carry around. This is an investment piece that she'll have for years to come.
This little beauty just screams super cute. This double pannier is great for leaving attached to the bicycle. With a large grommet inserted in the top of the pannier allows her to lock the pannier to the bicycle ensuring that it stays there while she's away from her bike.
A lot of people now work in mobile offices. This black beauty is a great carry-all for her daily essentials, laptop, phone, notebook etc. It's a stylish way for her to move around the office and always look professional, comes with comfortable shoulder straps for easy carrying.
All of our bags & panniers are meant for the bicycle and beyond. Because life continues after the bike.
The senz° umbrella holder will definitely put a smile on her face and turn some heads as well. No more excuses! No more getting caught out unexpectedly in the rain! Simply insert your senz° umbrella in the umbrella holder and enjoy a dry ride! Two hands on the handlebars and perfect view on the road and no blind spots
But don't let this list restrict you, go to our website and check out all of the possibilities available to you. We're confident you'll choose the perfect gift she'll love!
]]>We've been carrying our line of leather bags and panniers for the better part of a year now and we thought it was time to tell their story.
With decades of experience in producing luxury bags, Hill and Ellis partnered up with a Hackney, East London manufacturing company where the craft of hand stitching and cutting the leather are still a real thing. You can see the beauty and craftsmanship in the quality of the bag. This is one of the many things we absolutely love about this line.
To compliment their production, our good friends at Hill and Ellis also source their materials as close to home as possible to reduce their effect on the environment. The attachment hooks are from Germany, the leather comes from tanneries in Holland, the buckles are all plated in Northampton and the waterproof covers are made in Dorset.
You can check out our line of leather bags and panniers for yourself by clicking on the link.
]]>Let's get into it!
]]>I'm grateful for my husbands' never-ending support, and our cycle touring trips together exploring the mountains of some far off place.
Most of all, I love inspiring people, especially women, to get out on their bikes and ride in style. We're bring sexy back to cycling, one rider at a time. We'd love to see your style on your bike. Tag us on Instagram with #CarsAreSoYesterday for a chance to be featured on our feed. Happy New Year!!
]]>Well, here we are, 11 days until Christmas morning and you are stumped as to what to buy for that special woman in your life. Well, that's okay because that's what we're here for, to make you look good Christmas morning. We'll make it easy and show you what our top 10 most popular stylish bicycle accessories of the season are. Now all you have to do is choose. Easy right.
For the classic woman, this minimalist leather satchel makes a statement without being showy. Sleek and simple, it features a soft black leather and shinny silver hardware. This is femininity at its best. No one will ever no it was made to attache to the back rack of the bicycle.
A gift for the woman who's got a specific appreciation for all things beautiful. This handbag from Mme Velo is one that will remind her of the warmer days of cycling. Beautiful gold detailing, large enough to hold a 15" MacBook Air, her favourite notebook + everything else she needs to get through her day.
Plaid always had a place in our closet, but it’s especially nice this time of year. Check it off her love-it list with this plaid beauty. Click link for details.
Christmas is the holiday of coziness. Keeping warm and dry on her bike starts underneath the coat. These lovely merino wool tunics are a great place to start. Moisture wicking merino wool, keeping you warm when it's cold and cool when it's hot with an added benefit of being naturally rain shower repellent. Available in various colours.
We couldn't help ourselves; we think she'll love these stylish bicycle accessories too.
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Two hosts, Maria Sipin (A Healthy Design @ahealthydesign ) from Los Angeles California, and Susan Stokhof (Le Vélo Victoria), will be facilitating discussions. Be ready to form social circles, snap photos, and tell or write a brief bike story. We may get a little chatty and crafty.
RSVP required. Space is limited. http://bit.ly/velo-love
Join us for a casual gathering to meet individuals who are interested in biking, whether it’s purely for social reasons, transportation, sport and competition, shopping, health, and everything in between. Chat about the joys of riding a bike and bring your concerns, too. This is an opportunity to discuss hot topics, get ideas for bringing more biking to your neighborhood, and celebrate women who bike.
Two hosts, Maria Sipin (A Healthy Design @ahealthydesign ) from Los Angeles California, and Susan Stokhof (Le Vélo Victoria), will be facilitating discussions and activities at Le Vélo HeadQuarters (HQ), 455 Sitkum Road. Be ready to form social circles, snap photos, and tell or write a brief bike story. We may get a little chatty and crafty.
Hosts:
Maria Sipin is a health care professional, bike safety instructor, storyteller, and dedicated volunteer to making biking, walking, and public transit use better in her hometown of Los Angeles, California. She currently serves as a board member for Multicultural Communities for Mobility in Los Angeles. More about Maria below!
Susan Stokhof is the owner and founder of Le Vélo Victoria ( @LeVelo_Victoria), an on-line boutique specializing in stylish bicycle accessories. Susan also provides a vital voice in the push to normalize cycling in Victoria. From regular features on her blog about the citizen cycling movement to sponsoring events that bring guest speakers to the island to inspire and inform. More about Susan below.
Susan Stokhof is the owner and founder of Le Velo Victoria. An on-line boutique specializing in stylish bicycle accessories.
Having spent 6 years without a car, Susan quickly recognized the challenges women face when using a bicycle as a form of transportation. In addition to an online boutique and traveling pop-up, Susan provides a vital voice in the push to normalize cycling in Victoria. From regular features on her blog about the citizen cycling movement (with a particular focus on women who cycle for transport), to sponsoring events that bring guest speakers to the island to inspire and inform.
Most importantly, Susan’s website presents powerful, rarely seen images of bicycle normalcy, in a region where sport and recreation still reign supreme.
“We’re attempting to promote a lifestyle we want to see. The more people buy into the idea that cycling is a normal activity that millions partake in every single day, the more likely we are to build better cycling infrastructure. I believe we need to be the change we want to see”. With this in mind, Susan started Le Vélo Victoria where they provide elegant solutions for everyday cycling challenges.
Share the love #LeVeloVictoria #Biketoria #PedalLove
We hope you will join us! Please RSVP as space at our HeadQuarters is limited.
Join us and many other vendors for a magical shopping experience in Centennial Square. We will be there December 11th starting at 5pm until end of day Saturday December 12th. We've ordered new products just for this event! Your Christmas Shopping couldn't be easier!
For Her: Cycling in the rain can be such a chore, but with the right gear it can make the experience so much more enjoyable. Help her find her winter happiness with a new rain cape!
For Him: Honestly guys are pretty easy to please. Sometimes they need a little help in the style department and that's where you come in. Our leather panniers will add a touch of class to your man's bike and to his life. These panniers look great off the bike too. Attachment clips tuck nicely underneath a leather pouch at the back of the pannier. Great for cycling and straight into the office, coffee shop or wherever. Bring a smile to his face with a gift of leather.
And this is just a start of the great Christmas gifts you can find at our pop-up! Whoever the cyclist on your Christmas list is, we've got something for them. We carry the most stylish bags and panniers in town. Stop by and get yours while supplies last!
See you at the Holiday City Market!
Joie de vivre
]]>Free shipping to Canada and the US, all day on this day! Enter BLACK2015 at time of checkout.
New products arriving almost daily! Get yours on Nov. 27th!
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